A Framework for Classifying Personalization Scheme Used on e-Commerce Websites
نویسندگان
چکیده
Personalization is a new system development approach for designing information systems that change configurations based on each user’s needs and preferences. Although personalization capabilities are present throughout a large number of commercial software packages, they are just beginning to be incorporated into electronic commerce. Most of this personalization has been done in an ad hoc fashion. In this paper, we present a categorization framework for organizing the various types of personalization that have been attempted on web sites. We develop an algorithm for classifying web sites into high, medium and low personalization support and apply it to a set of well-known web sites such as amazon.com. Finally, we discuss why various web sites have high or low degrees of personalization depending on the organization’s goals and product mix and also how personalization might have little or large impact on a web site’s achieving its intended goal (e.g., sales, customer service, information dissemination, etc.) We also present future research that needs to be done to support our theories on how personalization impacts a web site’s success.
منابع مشابه
What Is Personalization? Perspectives on the Design and Implementation of Personalization in Information Systems
In e-commerce and mobile commerce, personalization has been recognized as an important approach element in customer relationships and Web strategies. However, there are wide differences in how this concept is defined, characterized, and implemented in the literature. In this article we present a high-level framework for classifying approaches to personalization that delineates fundamental assum...
متن کاملA New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملE-commerce websites for developing countries - a usability evaluation framework
Purpose: The purpose of this research was to develop a methodological usability evaluation framework for e-commerce websites. Design/methodology/approach: A multiple-case study (comparative design) was used, where three usability methods (user testing, heuristic evaluation and web analytics) were applied to three Jordanian e-commerce companies. The resulting framework took into account the adva...
متن کاملImproving Usability of E-commerce Websites via Tag-based Customisation: a Study on Online and Mobile Banking
متن کامل
Evaluation of the effective factors in accepting e-commerce to develop a handmade carpet economy
Nowadays, the status of e-commerce in the exchange of art works is the subject of study experts in the field of art economics. Considering the importance of this issue, identifying the effective factors in accepting e-commerce in this sector of the economy is essential. Hence, using this technology in the art sector, especially the handmade carpet exchanges, we can overcome the problems in the...
متن کامل